"Ali Akbar Mehrabian" at the same time as the days of the Decade of Dignity and the arrival of the Day of Communication and Public Relations, during a meeting and sincere conversation with the public relations staff and the center briefing of the Ministry of Energy, which lasted three hours, while congratulating all public relations activists for these days, especially in the water and electricity sector, he added : water, electricity and wastewater are goods that affect all aspects of human life, including employment, security, the economy. and progress, so that the importance of these elements can be compared to things like safety and health.
Citing the opinions of media and social science experts, he considered that the atmosphere and public knowledge about the activities of the Ministry of Energy in the 13th government were very different compared to previous periods and continued: inform and support people on the conditions and requirements of the water and electricity sector. And avoiding raising any kind of concern in the public mind is a recognized principle.
The Energy Minister stressed that there is a very fine line between people's hopes and concerns and that how to handle the challenges is of particular importance.
Mehrabian cited electricity consumption management programs as an example and said: For example, in electricity consumption management and the call for savings, the approaches are not aimed at reducing the welfare of people, but include reducing consumption in sectors that do not create well-being and, in fact, generate waste. . are energy.
He highlighted the effectiveness of the public relations activities of the Ministry of Energy under the cooperation of experts and supporting personnel and continued: promoting good policies accompanied by good media explanations can be effective.
The Minister of Energy considered that the manner in which media and public relations are very important and added: Literature and media language must be worthy of the educated people of Iran, and on this basis, in recent years , he noted good cooperation between people and subscribers to electricity consumption management projects.
He considered that convincing the people was the duty of the media and public relations and added: In these conditions, the public relations duty of the Ministry of Energy is very serious, so that it is first necessary to rally the people, then the media. and public relations to convince them.
Mehrabian also highlighted the importance of renewable energy development in the announcements and said: Renewable energy is of particular importance in today's world, so while using the peak of technology, the environment is also strictly protected. There is a need to strengthen information in this sector.
He stressed: The important point is that the Ministry of Energy is the producer and facilitator of the country's production sector, and public relations and media must take this principle into account and clearly explain to the population the policies of the water and electricity sector.